Before I start work with you on advertising, month one is often taken up with setting you up for success.

Once you fill out my ‘Fundamentals to Successful Ads’ onboarding form which will gather all the crucial information about your business, my next step is for me to audit your business - your advertising account, your website and your existing funnels to spot any gaps that we need to fill before we get started. This will save you time and money in the future.

After this, I work on completing research on your industry and your customers to get a really good idea on what the audience is needing.

I then map out and plan all your ad campaigns, including creating the images, writing the copy and mapping out the tech that is needed. I can work with your existing team here if you have one too.

Then we should be ready for step 2 - getting those ads live!

After we have everything set up for success, we can get started with testing your ads.

I run through some rapid testing of your audiences, ad creative and copy and campaigns to find which performs the best for you, meaning you get more results for your money.

We spend the first month seeing what is working and possibly changing the strategy, if required. I won’t ever leave things to run if it’s obvious it isn’t working - my aim is to make this as beneficial for your business as possible and that includes not wasting your money or time!

By the end of month one, I usually have a good idea of what is working so that we can move to step 3. However sometimes, this stage can last another month.

After the initial testing we will have a fair idea of what is working so that we can scale these results.

Ongoing monthly management includes aligning with your business goals through our review meetings, adding in more campaigns where necessary and testing alongside your working ad campaigns to find out how we can constantly better those results.

My goal is to always improve, improve and improve some more!