marketing

The Difference Between Features and Benefits

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The Difference Between Features and Benefits

When writing any communication for your business, the first step is to understand the difference between your features and benefits. Whether this is for products you sell, or services that you offer, this distinction is the most important step for selling. After all, if you can’t describe to your prospective customers or clients why they […] Read more…

5 Reasons Why You Should be Blogging for Business.

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5 Reasons Why You Should be Blogging for Business.

Why should you be blogging for business? What do people find when they go to your website and hop on your blog? Oops….you haven’t written anything for 2 years… Don’t worry, it happens to us all! Time speeds by. You get too busy and the first thing that’s dropped is blogging. We often make the […] Read more…

6 Questions to Plan Your Social Media Strategy

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6 Questions to Plan Your Social Media Strategy

So, what exactly is a social media strategy? Well to put it simply, a social media strategy is the plan for how you are going to use social media in your business. Work through these questions and you will have an outline that will help support your actions throughout your social media platforms and make […] Read more…

Why Small Businesses Should Use Social Media.

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Why small businesses should use social media

Question: Why do businesses use social media? Is it: a) to attract customers or clients? b) to make sales? c) to promote offers? d) to create an awareness of their brand? Answer: All the above. So why should you use social media for your small business? What have you got to gain from it? If you […] Read more…

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