Why did you start your own business? Was it to escape the rat race & perhaps to spend more time at home with your family?
The reality of working for yourself is that you find you are spending more time working than ever. Plus you are the decision maker. Nothing happens unless you plan it to happen and make it happen! That in itself is pretty overwhelming.
Are you feeling a bit like you’re drowning in lists of things you need to do to move your business forward? Here are 3 easy strategies to overcome that feeling and get you back on track.
1. Plan for Success!
When I first launched my business, I started a To Do List at the front of my workbook. I then started an online task management app. I then found I didn’t look at either because they had grown so much, they were scaring me! *overwhelm*
My solution was to work to a 90 day plan with 3 goals at the end – one being a major task to grow my business. Pick some goals that will progress your business – ones you have put off. Forget the rest for this timeframe. At the end of the 90 days (or before if you complete your goals), rinse and repeat!
This article on 90 day goals via Forbes is pretty motivational!
2. Embrace Marketing!
Marketing is one of those jobs that we all know we have to do, but we all know it’s going to take some serious concentration and time to do well!
There’s social media, email newsletters, blogging, website, business cards, networking (in person and online), PR….*overwhelm*
So how do you tackle this?
- Break the list down into marketing subjects, then break each subject down again into tasks.
- Identify the easy ones you can cross off straight away (e.g. networking more).
- If you have a skills shortage – note that down too – do you know anyone who can do it, could teach you or would do a service swap perhaps?
- If you tackle them logically, you will find you start to get through the list.
- Add them to your 90 day plan too!
This free e-book from The Girls Mean Business is also excellent – 55 Fabulous 10 minute marketing tips!
3. Fuel your inspiration.
So much to read, so much to implement! Everyone has a website to recommend, books, e-books, webinars, newsletters to sign up to……*overwhelm*
Here’s what I have implemented to stop myself drowning in unread literature:
i) Feedly is a tool that gathers articles from blogs and websites all in one place (available as an app on phone and tablet too). You can search for subjects, or specific websites and save them to collect all the articles it then posts. It then presents them in a daily feed like a magazine. I use this every day to find articles to share on social media.
ii) Pocket (also available via an app) is another “save now, read later” tool to save articles. When you save you can tag it to make custom categories. I use this to save my “useful” articles that I can find later when I need to know how to do it.
iii) UnRollMe is a quick way to get rid of all those email newsletters (it deletes them before you see them). If you want to get rid of them for good, you need to do the manual unsubscribe. If you find them interesting, add the blog version to Feedly to capture them all!
iv) Listen to webinars when you are doing something else – I do it when making dinner with a notepad by my side for some quick notes. Use the Save function in Facebook to have them all in one place when you want to listen to one. Periscope is another great resource for listening to some top tip broadcasts.