Do you struggle to think of content for blogs? Would you love to be able to plan your blogs for 12 months? Well read on and I will show you how.
Blogs posts are a valuable way to connect with your audience. You can use them to showcase your expertise, or simply to show people who you really are, so that you develop the connection with them.
But getting down to plan your blogs for 12 months doesn’t have to be an arduous task. It can be pretty simple if you have a basic brainstorming framework in place first, which I use with all my clients before we get down to business.
An easy first step is to identify all the styles of blog post that you are comfortable doing before you start thinking about content.
So, here’s a plan for 12 months of blogs that you can start your content plan with.
Your Annual Blog Post Plan.
- Record a video.
Record a video of yourself giving some advice. You could teach someone how to do something for instance. Fix a problem for them perhaps.
Then send the recording to a transcription service like Rev.com and when you get it back, you can simply edit it, embed the video with the transcription below and you’re done!
- Answer a Problem.
Check your emails – do you always get the same questions from clients? Do you always get asked common questions at networking about your service?
Write them down and put it in a blog with the answer. That’s your second blog.
- A How-To.
Walk your ideal clients through a problem that they commonly have (this can come from the brainstorming for blog number two, as it’s the same topic really).
Do it in written steps, or record an over-the-shoulder tutorial on your computer (recording your screen), or a video of you doing it and embed that on your blog with the transcription again.
- A List Post.
These are the easiest ones to do, I think. Ten ways to [……], five simple easy steps to […..], or seven secrets to [….].
Simply think of a subject that aligns with your product/service and write a list for it.
(Top tip – lists of books and apps are an easy and engaging list).
- A Directory List.
Now this is a little bit of a cheat, as it’s another list post.
But the difference to this blog is that you’re going to put in tonnes of outbound links, which Google loves for SEO.
Think of a topic that your ideal client would find useful or entertaining. For example, it could be the best business websites that you know of, the best blogs you’re reading, a list of all the productivity apps you use, or a list of the best business books you’ve read this year (for your industry).
As a call to action at the end, why not invite people to give their opinion and write their suggestions in the comments.
- An Informational Post.
This post will explain something about your industry that isn’t commonly known, but that is useful for your ideal clients to know.
For instance, it could be a new regulation, or a term that isn’t easy to understand. If you’re somebody who makes something, it could explain how you make it.
This positions you as an expert in your industry and shows that you know what you’re talking about.
- A Case Study.
Now this is perfect for showcasing your expertise.
This time you would look at a client you’ve had success with. Write an in depth study about the problems they came to you with, what steps you took to help them, and the successes that they had.
But you need to go into detail in here – money earned, sales made, length of time it took, things like that. This helps prospective clients to put themselves in that position and visualise working with you and also getting the success.
- A News Piece.
Here, you can talk about a current trend in your industry, something that’s happened in the news related to your industry, or a PR piece – like an award you’ve won.
This blog shows that you know what’s happening in your industry and how you’ve got your finger on the pulse. It shows that you’re keeping your business on trend and up to date with what’s current.
- An Interview.
For this blog, you could interview somebody who has a business that compliments your own.
Commonly this works when they have a launch coming up and you allow them to pitch to your audience.
Interview them about something that will benefit your audience – tips that they help people with and are happy to share. This can be done as a video – just record a Zoom call between you both. Again, you can get it transcribed and put it on your website underneath the video for people who prefer to read. You can also agree to add a link to their website in return for the value they have given you.
- A Personal Story Related to Your Business.
Time to get a little bit more personal. This could be a lesson that you’ve learned with your business, that you want other people to know about so they don’t make the same mistakes.
Perhaps you had an “aha” moment in life that caused you to create your business.
Or simply explaining why you are running your business the way you are – why are you so different to your competitors?
- An Inspirational Blog.
The goal here is to inspire others. A little bit of feel good factor. It could be a lifestyle or a business inspirational piece.
Perhaps you have overcome suffering or overwhelm and succeeded.
Perhaps it’s personal and you want others to learn from your personal story of success.
If you’re creative, it could be a vision board of how you would use your products/services to inspire others to want to use them too.
- A Round Up Blog.
This is my personal favourite and a great one to end the year with. A round up of the year – your successes, your failures, your lessons learned, your goals for the year ahead, whatever you want to look back on and tell others about.
You can do it as a list post, an emotional post, an inspirational post, a video – however you please. Let your creativity shine.
So there you have them! Getting started to plan 12 months of blogs isn’t that hard at all, once you have your inspiration in front of you.
Your next step is to simply assign a topic to each one and Bob’s your uncle – you’ve got your annual blog plan! You don’t have to write them in order either – just pick the one for the month that shouts to be written and go with your gut about the topic at the time.
Remember, the more personality you put out there in your blogs, the easier it will be for your prospective customers to connect with you and know that you are the right person to work with. So don’t be afraid to get personal.