Why should you be blogging for business?
What do people find when they go to your website and hop on your blog? Oops….you haven’t written anything for 2 years… Don’t worry, it happens to us all!
Time speeds by. You get too busy and the first thing that’s dropped is blogging. We often make the mistake of putting time for our businesses to the back of the queue, don’t we? Then you stop sending emails to your list – after all, without any fresh content, what on earth do you send them? And finally your social media starts to lose the battle with time too, plus again, you don’t have anything new to send out there to drive visitors to your website.
What does that mean for your marketing?
Your leads will dry up. You’re not out there, showing the world your expertise and connecting with your prospective customers. You’re not showing them all the ways that you are an expert in what you do and what you know.
You see, the beauty of blogging is this – it’s your own private platform to identify with your ideal clients and customers. Here is where you can show them who you are, what your business is about and how you understand the struggles they’re going through.
And the benefits don’t stop there. Here are five more reasons you should be blogging for business.
1. Blogging increases your website visitors.
You can post a link to your blog on all your social media platforms to encourage people to hop over there and check it out. You can add a quick paragraph and link to an email and send it to your email list. Why do you want to do that? Because once they reach your website, they might just check out your other pages while they’re there and realise you’re exactly what they have been looking for.
2. Blogging is great for SEO.
If you have blogs that answer common questions, you’re going to appear in searches on Google and other search engines. Plus Google loves a website that is regularly updated. If your website is an active website, it’s going to feature more in a search than one that hasn’t been touched for a while.
3. Blogging shows your expertise.
Blogs that answer your ideal client’s pains and worries are there to show how you can solve their problems. Blogs shouldn’t be random musings (well, not all the time – a little personality is welcome too). Your blogs should align to your business goals – which services you want to provide and which clients you’re targeting. Get this right and the right people should come and read them and be convinced that you are the expert that can help them.
4. Blogging can show off who you are.
Blogs are an insight for prospective clients into how you work and what your viewpoints are. Not all blogs need to be serious and give advice. Show off your thoughts on relevant industry highlights or current trends.
5. Blogging solves the age old problem of where to find content.
A blog is immediate marketing content. Social media posts, emails, graphics from quotes, pins for Pinterest, LinkedIn articles, other blog sharing platforms. There are so many ways that one piece of content can be re-purposed across your business. So make the most of it!
I hope after reading this that you’ve been inspired to start blogging for business again. Of course the one benefit that I missed off is that the more you write, the better you’ll get. So let’s get on with it!