I’ve always had a love of words.
Ever since I was young, I’ve been a bookworm and fascinated by how people think.
At school, my best subjects were English Literature and Language, which I carried on studying through A-Level and at University. I teamed this with Psychology, studying the mind and behaviour.
But throughout this all, my fascination has continued with why people think the way they do. What makes them make the choices that they do? What influences one behaviour over another?
Words influence people.
I think that words are influencing us everywhere. They encourage FEELINGS – whether anger, happiness or sadness. They PERSUADE us – to take action, to read more, to click, or to buy something.
By continuing my studies in Copywriting – how to write with persuasion – I have found a love that encompasses all of my past – the love of words + the love of human behaviour.
In business, we use words everywhere to connect, convince and convert – on our websites, in our blogs, in the email marketing we send, and in the advertising we sell with.
If your words don’t resonate with your reader, they won’t carry on reading.
If you’re email is boring, it’ll get deleted.
If your website is hard to read, your visitor will leave.
If your advertising doesn’t stop and compel them to take action, you are simply vanishing in a sea of a million other ads that pass us by every day.
So, if you’re reading this and nodding because you need some help to write effective words for your business to connect, convince and convert, please get in touch today and let’s have a chat about how I can help you.Book a half hour discovery call