I’ve always had a love of words.
From being young, I was a classic bookworm and excelled at school in English Literature and Language. At A-Level I found a new passion in Psychology and how the mind works. I went on to University to continue with English Literature, finding another love in poetry, but also teaming it with Human Geography – people and their environment.
Throughout my life, I have always been interested in why people think the way they do. What makes them make choices. What influences their behaviour in this world.
Words influence people.
To believe something new. To make them FEEL different – whether it’s angry, happy or sad. To act – to read more, to click a button or to buy something for sale.
By training in the art of Copywriting – how to persuade a person or group to take a particular action – I have found a love that encompasses all of my past.
From websites, blogs, email marketing, to the copy that you need for a Facebook Ad – we use words everywhere in business.
If your words don’t resonate with the reader, they won’t carry on reading them – simple as that.
If you’re email is boring, it’ll get deleted.
If your website is hard to read, they’ll simply leave.
If your Facebook ad doesn’t stop them and compel them to take action, you are simply vanishing in a sea of a million other ads that pass them by on their timelines every day.