What do people find when they go to your website? Your “About Me” page, your list of services, even your rates. Then they hop onto your blog to see what’s going on there and…..oops….you haven’t written anything for 2 years. Hmmm. It happens to the best of us… So why should you be blogging?
Time speeds by. You get too busy and the first thing that’s dropped is blogging. Then you stop sending your list emails (what on earth do you send them?!) and then your social media starts losing the battle with time too.
But what does that mean for your marketing? It takes a nose dive because you’re not out there, showing the world your expertise and connecting with your prospective customers.
You see the beauty of blogging is this – it’s your own private platform to identify with your ideal clients and customers. Here is where you can show them who you are, what your business is about and how you understand the struggles their going through.
PLUS there are masses of other benefits to blogging. Here are five really good ones.
1. Blogging gets more people visiting your website.
You can post a link to your blog on all your social media platforms to encourage people to hop over there and check it out some more. You can add a quick paragraph and link to an email and send your list there too. And why do you want to do that? Because they might just check out your other pages while they’re there and hey presto – you’re exactly what they’ve been looking for!
2. Blogging can increase the SEO of your website.
If you have blogs that answer questions that are searched for, you’re going to appear in those searches. Plus Google loves a website that is regularly updated. It shows it’s useful by answering common questions.
3. Blogging shows how you’re the expert in what you do!
Blogs that answer your ideal client’s pains and worries are there to show how you can solve their problems. Blogs shouldn’t be random musings (well not all the time). They should align to your business goals, which services you want to provide and which clients you’re targeting. Get this right and the right people should come and read them.
4. Blogging can show off who you are and how you think.
It’s an insight to prospective clients about how you work and what your viewpoints are. Not all blogs need to be serious and giving advice. Show off your thoughts on relevant industry highlights or current trends.
5. Blogging quite frankly solves the age old problem of where to find content.
A blog is immediate content. You can get social media posts from it. Why not send emails about it. Create quote graphics from it. Pin to Pinterest. You can post to LinkedIn as an article (and to other blog sharing platforms). There are so many ways that one piece of content can be reused across your business. So make the most of it!
So, I hope you’ve been inspired to start writing your blog again – I have! I’m committing to writing one per week from this point on. How about you? The one benefit that I missed off is that the more you write, the better you’ll get as a writer. So get on with it!